Margaret Pyke Trust
Brand identity and guidelines for a global movement.
In a nutshell:
Millions of women and girls across the planet face an unacceptable array of hurdles preventing them from accessing contraceptive counselling and services. Thanks to the Margaret Pyke Trust and the “Thriving together” project, we're given an opportunity to change that.
HEALTHY THINKING
The brand identity for “Thriving Together” emphasises their unique point of view “Healthy People, Healthy Planet” in a simple and relatable form. Through symbolism we crafted a powerful logo. The outer green circle represents a healthy planet, the inner purple circle stands for a sustainable human society. The inner circle is carried with love by the outer circle, as a mother would carry her baby in her womb.
Using the colours of the suffragette movement, we had a unique position embedded in the tale of the logo. Purple for freedom and dignity. White for purity in private and public life. Green to inspire hope and thoughts of spring.
project deliveries
Brand platform & identity
Website design and build
IUCN exhibition stand
“I think it looks absolutely fabulous and please feel free to quote me on that.”
